Hate to harp about the British weather but this summer (can I call it summer? ), well ok, this summer 2016 has so far been cold, wet , grey and in general miserable.
I don’t mix my personal political views with my fashion and as such be it Remain or Leave, whatever you voted for it seems like the heavens have opened up in the UK and London in particular finds itself right in the eye of the storm.
Thankfully at NM HQ we’ve managed to ‘ease’ ourselves out of Summer 2016, secured Winter 2017 some months back and here we are, getting ready to ‘sign-off’ summer 2017. With less than a month to go before we show our new Summer 2017 collections to buyers and press at Scoop International, we are entering ‘final countdown’ stage.
The four key trends we identified for Summer 2017 were based around the 4 key elements:
AIR– all calm and mindful inspired by a new global love of Yoga, Pilates and looking after our core
EARTH– A patchwork of what we are currently as a society, a vibrant mix of cultures- a mash-up of tribal with modern and upcycling with abstract
WATER– is all about clean and luxurious, it’s about reflections and crisp vibrant colours
Last but not least, FIRE– which for summer 2017 evokes all that is glamorous, think Flamenco: the sound, the movement, the colour. All engaging and all consuming.
My colleagues at work will be the first to tell you that for all my love of colour and my passion for brilliant, vibrant hues I am in fact the one who reigns it all and my ‘process of elimination’ during our final selection means we end up losing that Flamenco Va Va Voom and we end up with a pretty safe canvas of cream, tan ,grey, black, the occasional navy but not much more than that. When times are tough- safe sells and as the captain of this ship I try and avoid uncharted waters.
Well, all I can say is that for Summer 2017, given just how gloomy 2016 feels we will be creating our very own sunshine in the brightest of yellow, the most opalescent of whites and the earthiest of greens.
Not long to wait now before we can actually show you our new creations but for now, enjoy your summer wherever you are, sun or rain.