The Rena bag… with a touch of French

Location: Chelsea Harbour

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Model: Emilie R

Bag: The Rena bag in Taupe

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Coat: Sandro, Paris

Lipstick: ‘Bad blood’ by Urban Decay

Photograhy: Brian Minkoff

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All but given up on our British summer? well we certainly have at NM HQ. So, here’s a quick masterclass in how, if you are French and experiencing a London summer, you transforms our cool Rena bag into something very chic and pretty hot in just 3 easy steps:

1)Remove the detachable strap- you now have a soft, oversized clutch bag with contrast detailing around the Zips

2) Add red coat

3) Apply red lipstick

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When the British sun comes out, catch a snap of it!

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The beating heart of creativity

Unrestrained design is the beating heart of creativity, the rest is about ensuring that all the connections running in an out of it function properly.

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It’s a hard act running a successful commercial design enterprise with all the disciplines it requires: commercial edge, on trend, well executed, timely, fashionable, desirable, accessible, aesthetically pleasing, easy to merchandise, functional, well priced

Whilst at the other end of the spectrum, right at the core of the business and the seed that got it going in the first place lies a creative with a desire and innate need to let go of commercial constraints and purely enjoy creating.

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Over the years (and to my surprise) I discovered that transforming my creative ‘cottage industry’ into a commercial enterprise in itself is a very creative process requiring vision, understanding, awareness, a whole new set of skills, patience and a lot of stamina.

Still, the desire to keep those creative juices flowing, to make something outstanding, bespoke, ‘one off’, not to be repeated, in no way commercial but purely a statement piece is always there.

I know now and can say for a fact that the best way for my company to be at the forefront of commercial design is to regularly create individual pieces with no restraints. I have made it an absolute prerogative of the business to ensure that every few weeks we immerse ourselves in the joy of creating be it for photoshoots, for stylists, for Red Carpet events, for individuals or just for us to enjoy, recharge and to have at our atelier.

 

 

Elections, elections or things to do before, during and after…

After months of political wrangling, campaigning and endless pledges, Election Day finally arrived. A serious affair by all accounts, some shall we say took it more seriously than others whilst many of us in the fashion industry saw it as the perfect excuse to party. So this is how we dealt with the elections at Nadia Minkoff London HQ:

1) Tuesday May 6th, pre-election party at Wolf & Badger Notting-Hill. So who will get the vote will it be Wolf or will it be Badger? luca-5

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2) Wed May 7th, Election day. OK OK, so I did vote, nice and early despite the fact there was no party that I really wanted to vote for but there were a couple I didn’t want to see voted in.Voting was swiftly followed by a coffee in Le Sable D’or and yet another vote- will it be Croissant or will it be Pain au Chocolat?

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3) May 7th, post election and our designer Luca heads off for yet another fashion party in Trendy Dalston and the re-opening of LN-CC shop, minimalist and oh so trendy.

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So what did we vote? we voted Black and Orange together with our Kensington clutch. Best result of the day we think!

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8 steps to the perfect photoshoot

Yesterday, we had out Spring summer 2103 photoshoot in collaboration with clothing designer Nico Didonna. Sometimes it works like clockwork and sometimes no matter how hard you try… it simply doesn’t. Yesterday fortunately, was one of those days where it just worked from the word go. So here are my ‘behind the scenes’ 8 little steps to a perfect photoshoot:

1) The makeup- you can never have too much

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2) The accessories- you can never have too many

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3) The model, beautiful always but lovely is a big bonus

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4) The grooming- you need a good creative and a lot of grooming

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5) The little details- every angle counts so attention to detail is paramount

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6) The photographer- engaged, calm and completely focused

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7) The perfect silhouette- it’s what most of us girls dream about and what we like to see

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8) and finally, it’s all about attitude

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