How changing times changed our design sensibilities

“I don’t think we could have stood the test of time had we not paid such close attention to what our customers want, what they buy or the direct feedback they provide us with. Covid meant we had to look and listen to your feedback even more to make sure we could keep our business alive.  Our new AW21 bag collection has taken all we’ve seen; all we’ve learnt and all you’ve asked for and suggested to us into account.”

During lockdown we learnt how to be creative, resourceful and how to make the most of what we have at our doorstep and in our homes:

Walks to the park, discovering a new local beauty spot, queuing up for a take away coffee & pastry, learning something new, time spent watching and discussing Netflix

When lockdown ended but travel was restricted, we learnt how to Staycation and how to support and embrace local businesses.

Now that the skies, restaurants, workplaces and entertainment venues have re-opened did life resume to pre-covid normal or have we changed? adapted? developed new habits?

It’s hard to imagine that we can learn so much at Nadia Minkoff London through our online bag and jewellery sales, but we can.

Roll on Winter 2021 and we’ve adapting:

Our bag sizes have changed- we now ‘live in’ our phones and want smaller, lighter, more practical bags.

We’ve re-designed the interiors of our bags too- different compartments to make life easier: sewn in card holders, key fob holders, face mask pockets, more external pockets.

Our straps are wider, softer and kinder on the shoulders. And our colour palette? goodbye ‘seasonal’ and hello ‘all year round’. Seems we as people enjoy greater freedoms these days, switching things up, doing things our way, adding vibrant colours to our winter wardrobe and basic neutrals to summer one.

In 2017 I designed The Rena Bag in memory of my mother, it’s been a great, staple classic but needed to adapt to 2021.  The all new Rena Go for Winter 21/22 is a great example of how we’ve adapted:

  • The Rena Go a fair bit smaller: at just under 2/3rds of the original Rena that’s a big drop in size!
  • The layout of the compartments and pockets in The Rena Go is designed to make everything visible at a glance- no need to rummage in the bag looking for that pen, lipstick, phone. But of course the all vital sewn-in key fob remains, you have no idea just how happy that key fob makes me, so useful!
  • Internally and externally we have maximised the space with a full size outside pouch and clever detailing inside
  • The new strap is a wide, soft cotton webbing. Not only is it comfortable so you can wear your bag crossbody or on the shoulder it is detachable so you can pack the bag away easily into a small suitcase if your flying light
  • The all new gunmetal plated hardware give compliments the modern, minimalist shape of the bag,but best of all will work with any jewellery plating be it gold, silver or gunemtal.
  • And the colours? classic Grey, Warm Honey, Fresh Aqua Blue

Of course, we test and re-test all our bags at the office, at home and outside.

We sent our Rena Go on a short Brighton staycation, which involved walking, cycling, beach strolling, eating out, drinking out and … more eating out.

It was perfect and I think my mum Rena would have approved….Normally she would have gone for Grey but I think this time round she would have gone for the Aqua Blue , Blue was her favourite colour.

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