Another catwalk? already?

Seems no sooner you lay one season to bed the next one is already due. Anyone working in fashion will know exactly what I mean when I say that… indeed we’ve just ‘closed our books’ on our summer 2013 range, which I must add- we’re delivering into stores now despite the fact that in the UK it is winter, wet, cold and pretty miserable. We’ve already previewed our winter 2014/5 collection at Scoop Intl’, but ..on Feb 15th, is when it gets seriously serious, with our London Fashion Week catwalk – the pinnacle of every season. Are we ready? well, in fashion terms we are not doing too badly , at least on the organisational side we’ near enough have every things sorted: venue, models, hair, makeup, music, sponsors. No doubt we will find some last minute changes required but we’re doing pretty good. As for the collection? well- not doing too badly here as well. Our key colours are sorted, so are our key pieces and now we are are working on the fine details, the smaller pieces that make it all come together. And hopefully it will..  that is all comes together as planned and even better on the day. Will keep you posted right here on our progress and on the big day itself.

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Scenes from a catwalk…

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So, Saturday Sept 14th was our  ‘D-day’ , catwalk day at London Fashion Week. Stressful at the best of times, we endured a last minute change of location due to unforeseen circumstances, which made this one twice as stressful. But as the guests took to their seats, the press to their stand and the models turned on their charm and grace, it just seemed to flow. Tailored dogs tooth suits with flared trousers and over sized clutch bags, flowing kimono style chiffon dresses with mini retro bags  and  lots of pearls. Next, the full length cowl back evening dresses with half crescent earrings and statement chokers, and see through sequined palazzo trousers with classic tote bags. It’s now a case of sending the images to the press and the buyers and seeing which of these looks will work their way into the mass market next summer and into our wardrobes!