Our late night shopping event is in central London, Thursday 27th 17:30-21:30, together with Nico Didonna so you are covered for: bags, jewellery, ladies wear, men’s wear, men’s shoes… and all at 30% discount plus a nice glass of Prosecco. Looking forward to seeing you there, x Nadia & Nico
Funny how black seems to be the benchmark for successful sales. Seems that for a new colour to be considered a seasonal hit, its sales need match up like to like sales of a current or of previous best seller in black.
And whilst we are definitely trying to move away from black being so predominant, no matter how good a colour is, it never quite achieves the same figures as a good black item does.
So now we look at growth patterns, seriously- it’s amazing just how much of a science range reviews have become. Even at the design end of the spectrum I’m constantly having to look at track records of colours and styles before I can ‘put my money’ on what I think will be the ‘next best thing’.
We introduced red into our range just over a year ago, our token statement bag was bright red and the press pounced on it within an hour of previewing it at Scoop International. Yes, a photoshoot that was going live at the show for American publication ‘Cliché Magazine’ homed on to our red Aldwych clutch. Two months later with the publication out and circulating we were starting to feel the love for this colour from both press and bloggers, a clear indication that we were onto something good.
As featured in Cliche magazine
As featured in Fifi Baggins blogspot
As featured in Hanna Wintour’s blog
10 months later and our winter 2014 collection has a big red ‘thing’ going on and not just with press and bloggers but with the buying public. And as for the clothing retailers? Well there is a lot of red around- red dresses, coats, shoes. And the best marketing tool for red? Well, it looks just perfect with, yes you guessed it… BLACK.
Thought I should share this lovely write up by Rhiannon Duffin with you!
Thank you Rhiannon, it’s great!
Well, on the clothing front Nico Didonna’s ‘Wrap, Protect & Conceal’ collection had been designed with flexibility and elegance at the forefront. Inspired by winter’s natural vigour, the collection, created with a vibrant and deep colour palette, asymmetrical designs and tactile pleating, embraced the female shape creating a sense of voluptuousness – Nico Didonna’s design trademark.
And as far as the accessories go..Nadia Minkoff London’s accessories were designed to enhance the collection without over shadowing it. Much thought had gone into the fine details and the colour palette to ensure a harmonious marriage of texture, colour and functionality.
Amongst the crowd and stylist pleasers were:
Pleated neck shift dresses with tailored wool jackets and structured, laser cut clutch bags
Light wool and jersey catsuits with zip fronts or halter neck ties, combined with laser cut oversized clutch bags and long,asymmetrical chain and crystal bead earrings.
Draped wool jackets with satin leggings and statement necklaces
Draped jersey evening dresses with thigh high split and crystal bead hoop earrings.
Pics to follow, we hope you like!!
SO… who came to our catwalk and who sat in the front row then?? well, we certainly had a stylish crowd with some prestigious A list guests: Massimiliano Mazzanti General Consul of Italy in the UK, Maurice Mullen the Head of fashion and luxury goods of the Evening Standard, Thomas Heatherwick CBE, designer of the Olympic Cauldron and other spectacular creations (http://www.heatherwick.com/), conceptual artist and international Vogue favourite Pandemonia, socialite Nancy Dell’olio, glamour model Nicola McLean with footballer husband Tom Williams, actors, stylists and lots and lots of lovely people! Yep, it was a good one!
Yes, it’s official ! Nico Didonna & Nadia Minkoff London collaborate for the 3rd time during London Fashion Week, Feb 15th at The Bloomsbury set Event!
Cutting edge bespoke tailor and dress designer Nico Didonna will be presenting his ‘wrap,Protect & conceal ‘ collection in collaboration with London based accessory designer Nadia Minkoff on Feb 15th as part of the Bloomsbury set event, during London Fashion Week.
The duo who have collaborated for the past 2 seasons are looking forward to hosting their third collaboration, in the heart of Central London to an estimated crowd of 500 guests which will include 150 press.
The ‘Wrap, Protect & Conceal’ collection has been designed with flexibility and elegance at the forefront. Inspired by winter’s natural vigour, the collection, created with a vibrant and deep colour pallet with symmetrical designs and tactile pleating , embrace the female shape creating a sense of voluptuousness – Nico Didonna’s design trademark.
The accessories have been designed to enhance the collection without over shadowing it. Much thought has gone into the fine details and the colour pallete to ensure a harmonious marriage of texture, colour and functionality.
The Bloomsbury Set event, now in its 4th season, is the brain child of affinity branding expert Stephen Mahoney and fashion consultant/journalist Cristina Polizzi. The emphasis is to bring together high quality designers and products, 2 daily runway offerings and static show, in order to create a lifestyle event within London Fashion Week.
Go on, it may well be you!
Seems no sooner you lay one season to bed the next one is already due. Anyone working in fashion will know exactly what I mean when I say that… indeed we’ve just ‘closed our books’ on our summer 2013 range, which I must add- we’re delivering into stores now despite the fact that in the UK it is winter, wet, cold and pretty miserable. We’ve already previewed our winter 2014/5 collection at Scoop Intl’, but ..on Feb 15th, is when it gets seriously serious, with our London Fashion Week catwalk – the pinnacle of every season. Are we ready? well, in fashion terms we are not doing too badly , at least on the organisational side we’ near enough have every things sorted: venue, models, hair, makeup, music, sponsors. No doubt we will find some last minute changes required but we’re doing pretty good. As for the collection? well- not doing too badly here as well. Our key colours are sorted, so are our key pieces and now we are are working on the fine details, the smaller pieces that make it all come together. And hopefully it will.. that is all comes together as planned and even better on the day. Will keep you posted right here on our progress and on the big day itself.
Finally, an opportunity to put pen to paper( or digits to keyboard), can’t quite believe I haven’t done so since the New Year but… having launched an all new website and completed our new winter 2014 collection which previewed at Scoop International this week, I guess there is some justification to my ‘blog absence’. And what’s the Scoop for winter 2014?? well- according to our gospel at Nadia Minkoff London it is a palette of grey- deep purple- black with some brown undertones. Key shapes are still totes- large, small and bucket shaped. Oversized slouchy clutch bags are still ‘de-riguer’ ( meaning a must have , as our French friends would have us know) , teamed up with a bib statement necklace and a nice pair of earrings- winter 2014 sorted!!!
So here goes, a sneak preview for you, my blog friends!