12 days to go till we show our new Spring Summer 2015 collection at Scoop International, so I am keeping a daily countdown diary to launch- welcome to my world! Problems, solutions, uncertainties, yet more problems and the unexpected in store!
The crazy thing about the fashion industry is that you show your new collections a year ahead of time, which means that you are already planning your range about 16-18 months before it hits the shop floor.
I often get asked ‘so how do you know what colours to choose?’ I am sharing with you my latest leather colour chart, lots of beautiful colours, lots of choice and I love colour so… what do I choose???
I’d like to tell you that I am a genius at trend forecasting, I do think that trend forecasting is a strength of mine but I am no genius and I certainly couldn’t risk screwing up a whole collection and getting it complexly wrong.
When you think about it, most shops these days- right round the globe, seem to share the same seasonal colour themes from clothing right down to soft furnishing and the answer is of course that there are global trend forecasting agencies, who decided what’s in and what’s out. They are powerful and and we follow suit… kind of like sheep, being part of a pack is safer then sticking one’s neck out.
When recession hit, I stripped back colour, my little brand that used to be known for colour became a brand that ‘specialised’ in brown and black with a hint of metallic gold or silver. It was neat, it was safe but it was really, just a little sad. For Spring summer 2015 I have gone all out colour, strong colours, muted colours , colour blocking, colour trimming. Will it sell? Who knows, I’ve made my own rules on this one and not followed the big trend forecasting guys. For now, I’m excited and hopeful.. let’s hope I feel the same about it after the show, promise to let you know the truth, the whole truth and nothing but!