Fashion is…

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I know there’s a big trend now of quotes and sayings, I often look but don’t really follow. However this one really caught my attention, it sums up what I feel about fashion and how I see and run my brand. I’ve often been asked by journalists, PR agents and even buyers about how ‘fashionable’ my brand is. Fashionable but not fashion led I say, smart but subtle, on trend but hopefully timeless. So for all of you out there who sometimes worry that maybe you’re just not fashionable enough, this one’s for you, have your own style, it’s what makes you- you!

Have a great week, x Nadia

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