I had a really interesting and very valuable visit to Dusseldorf recently as a part of the UK Trade and Investment (UKTI) fashion mission. Nadia Minkoff London was one of 12 fashion brands at this superbly organised event and it has not only given me a great insight into the German market but also I gained many new contacts and hopefully potential new business partners!
It was a two-day fact finding trip to discover more about the German fashion market. The trip started with a visit to boutiques, shops and department stores in nearby Cologne, which gave us all a chance to look at the existing brands on offer and compare prices, styles and suitability of stores for our own range.
With knowledge from the local expert from the Consulate pinpointing key stores, this part of the trip was retail therapy with a difference, a valuable exercise enabling us to understand the German market both as a consumer and a brand. In addition it allowed us all to determine where our own brand might fit, before the all important showcase of our products at the British Consul’s Residence in Dusseldorf on Thursday 27th October.
The final part of the trip was the fashion showcase where we were introduced to 70 agents and distributors from across Germany.
It really was a superb event (and in a beautiful location at the British Consul’s residence) and I look forward to announcing some new customers in Germany!